B2B CASE STUDY
Introducing HP Anyware to its target audiences
The challenge
After acquiring a smaller virtual workstation maker, HP Inc. wanted to make a splash with new solutions briefs that not only reflected the new HP Anyware brand identity, but spoke directly to decision makers from specific industries about what was happening in their world.
Approach
I dug into each industry — game development, media and entertainment, and broadcasting — and how HP Anyware would fit into a core user’s day-to-day, elevating the most relevant product benefits and putting them through the lens of the industry, its specific needs, and most pressing pain points.
Results
Strong copy splashed across bright, bold brochures that make each audience feel seen, with relevant phrasing that speaks to their challenges and expresses the core benefits of HP Anyware without feeling overly technical.
DELIVERABLES
Copy for sales brochures on HP digital workspaces site.