B2B CASE STUDY
Helping Microsoft inform—and win over—security pros
The challenge
Cybersecurity is an ever-evolving topic that’s only increasing in importance. To keep security leaders informed of the latest insights, products, and features to stay ahead of cyberthreats, Microsoft needs targeted emails that speak a cybersecurity professional’s language.
Approach
I wrote in a sharp, direct voice that quickly tells a busy C-level security leader what they need to know. Prioritizing key points up top and breaking up information into benefit-driven bullets that avoid marketing-speak informs them while underscoring brand preference.
Results
Compelling copy that drives traffic to Microsoft Security knowledge resources and keeps Microsoft products top-of-mind for cybersecurity professionals.
DELIVERABLES
Security Insider email copy
3 Tips for Comprehensive Data Security email copy
Data Security Index email copy