LONGFORM CASE STUDY
Helping Microsoft ease remote managers’ minds
The challenge
With remote work suddenly the reality for many organizations, Microsoft wanted to offer guidance for leaders on how to most effectively manage their growing ranks of remote employees. Microsoft’s business apps marketing team needed an article rich with information—and SEO keywords—to draw in readers, set their mind at ease, and build brand credibility.
Approach
After digging into the brief and researching the suddenly hot topic, I outlined key talking points to get alignment before writing. I then leaned on reassuring language that leveled with managers, acknowledged roadblocks and opportunities they face, and aimed to build their confidence.
Results
A Microsoft Business Insights and Ideas article that offers practical guidance in casual, straightforward language to calm any nerves among first-time remote managers. SEO keywords and other linked knowledge articles are naturally woven throughout to drive traffic toward Microsoft 365 content and related products.
DELIVERABLE
SEO article: How to manage remote teams and breathe a bit easier