CONSUMER CASE STUDY

Capturing Coco Moon’s maternal vibe


The challenge

Coco Moon’s vibrant, ultra-soft baby essentials create an immediate connection with moms. To deepen it and reach more high-end retailers, boutiques, influencers, and the emerging direct-to-consumer market, the growing brand needed sophisticated, yet down-to-earth, copy to establish a voice all its own.

Approach

Leaning on insights from design partners and interviews with the founder, I looked to shape the brand voice with a relatable, maternal feeling that would work with existing natural visual cues. 

Results

Warm copy that captures what’s true to the founder and her island roots — welcoming and nurturing, with a carefree vibe that the audience feels at home with.


DELIVERABLES

  • Web copy

  • Packaging copy

  • Artist profiles

  • Brand narrative