CONSUMER CASE STUDY
Capturing the island feeling for Kona Spiked Seltzer
The challenge
Kona Brewing Co. was bringing its own unique flavor to a expanding “spiked” seltzer market and needed fresh copy to boldly introduce their new line of Hawaiian-inspired beverages.
Approach
No stranger to Kona’s voice after writing label and box copy for its other Island-born beers, I leaned into the feeling evoked by Hawaii’s lush beauty, and the sense of refreshment the new spiked seltzer aimed to deliver.
Results
Light, breezy copy that matches the bubbly feeling of being fresh off a Hawaiian vacation, in a voice that seamlessly blends with Kona’s laid back vibe.
DELIVERABLES
Packaging copy
Brand narrative